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    <title>AI-Driven Growth</title>
    <link>https://www.asmund.com</link>
    <description>Welcome to AI-Driven Growth, conversations from inside the AI transformation.There's a lot of noise around AI. Here, we go behind the headlines, into the hard part, talking to the people who are building it and to those who are working hands-on to actually make it work. You'll hear from people at the front lines, founders, investors, and transformation leaders.&amp;nbsp;</description>
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      <![CDATA[<p>Welcome to AI-Driven Growth, conversations from inside the AI transformation.<br>There's a lot of noise around AI. Here, we go behind the headlines, into the hard part, talking to the people who are building it and to those who are working hands-on to actually make it work. <br>You'll hear from people at the front lines, founders, investors, and transformation leaders.&nbsp;</p>]]>
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    <pubDate>Thu, 22 Oct 2026 22:20:00 +0000</pubDate>
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    <itunes:author>Åsmund</itunes:author>
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      <![CDATA[<p>Welcome to AI-Driven Growth, conversations from inside the AI transformation.<br>There's a lot of noise around AI. Here, we go behind the headlines, into the hard part, talking to the people who are building it and to those who are working hands-on to actually make it work. <br>You'll hear from people at the front lines, founders, investors, and transformation leaders.&nbsp;</p>]]>
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      <itunes:name>Åsmund AB</itunes:name>
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      <title>3. Who should own AI in your company? | Laetitia Farrugia, Zoom</title>
      <pubDate>Thu, 22 Oct 2026 22:20:00 +0000</pubDate>
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        <![CDATA[<p>Zoom made two early calls: no training on customer data, and no foundation model of its own. Then came the hard part.</p><p>Dag talks with Laetitia Farrugia, Chief of Staff at Zoom and one of the leaders of its AI transformation, about how the company set up AI for its global workforce. She has spent nearly two decades in operations at Apple, VMware and Zoom, turning strategy into execution.<br>
</p><ul><li><p>- Why Zoom sends each task to the model that does it best, instead of building its own</p></li><li><p>- - Why neither top-down nor a free-for-all works, and the 360 model she lands on</p></li><li><p>- Why AI is a new budget line, and why the same budget for everyone overruns<br>
</p></li></ul><p>Got a topic you want us to take on, or a conversation we should be having? Get in touch.</p><p>AI-Driven Growth: conversations from inside the AI transformation, with Dag Lindstrand, founder of Åsmund.<br>
</p><p>Åsmund: <a target="_blank" rel="noopener noreferrer nofollow" classname="text-underline" href="http://www.asmund.com">www.asmund.com</a><br>
Laetitia Farrugia on LinkedIn: <a target="_blank" rel="noopener noreferrer nofollow" classname="text-underline" href="https://www.linkedin.com/in/laetitiafarrugia/">linkedin.com/in/laetitiafarrugia</a></p>]]>
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      <itunes:subtitle>Zoom made two early calls: no training on customer data, and no foundation model of its own. Then came the hard part.Dag talks with Laetitia Farrug...</itunes:subtitle>
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      <title>2. The productivity drug of AI</title>
      <pubDate>Thu, 22 Oct 2026 22:15:00 +0000</pubDate>
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      <link>https://pod.space/ai-drivengrowth/the-productivity-drug-of-ai</link>
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        <![CDATA[<p>A finished document looks like finished thinking. With AI, it often isn't.</p><p>A reflection piece on a pattern from Åsmund's client work: AI separates producing from thinking, and fast output can hide that nobody did the thinking, highlighted through a few real-life stories.<br>
</p><ul><li><p>- Why it feels like productivity when it isn't</p></li><li><p>- Why the AI keeps offering one more round, and who should say stop</p></li><li><p>- Three questions to take back to your organization<br>
</p></li></ul><p>Got a topic you want us to take on, or a conversation we should be having? Get in touch.</p><p>AI-Driven Growth: conversations from inside the AI transformation, with Dag Lindstrand, founder of Åsmund.</p><p>Åsmund: <a target="_blank" rel="noopener noreferrer nofollow" classname="text-underline" href="http://www.asmund.com">www.asmund.com</a></p>]]>
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      <itunes:subtitle>A finished document looks like finished thinking. With AI, it often isn&amp;#39;t.A reflection piece on a pattern from Åsmund&amp;#39;s client work: AI separates p...</itunes:subtitle>
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      <title>1. Building it is no longer the hard part | Arash Sadr, Google DeepMind</title>
      <pubDate>Thu, 22 Oct 2026 22:10:00 +0000</pubDate>
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        <![CDATA[<p>Building an AI product is no longer the hurdle. Getting people to use it well, and keep thinking, is.</p><p>Dag talks with Arash Sadr, Applied AI Strategist at Google DeepMind, about what works with AI today and what changes in the next 12–24 months. Arash came to AI from industrial design and brings DeepMind's research into Google products used by billions of people. He is writing the forthcoming O'Reilly book <em>Designing for AI</em>.<br>
</p><ul><li><p>- What zero to one means once building is cheap</p></li><li><p>- Meaningful friction, and how leaders keep people thinking</p></li><li><p>- Which roles change first, and how juniors learn the job<br>
</p></li></ul><p>Got a topic you want us to take on, or a conversation we should be having? Get in touch.</p><p>AI-Driven Growth: conversations from inside the AI transformation, with Dag Lindstrand, founder of Åsmund.<br>
</p><p>Åsmund: <a target="_blank" rel="noopener noreferrer nofollow" classname="text-underline" href="http://www.asmund.com">www.asmund.com</a><br>
Arash Sadr on LinkedIn: <a target="_blank" rel="noopener noreferrer nofollow" classname="text-underline" href="https://www.linkedin.com/in/arashsadr/">https://www.linkedin.com/in/arashsadr/</a><br>
<em>Designing for AI</em> (O'Reilly), pre-order: <a target="_blank" rel="noopener noreferrer nofollow" classname="text-underline" href="http://amazon.com">amazon.com</a></p>]]>
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      <itunes:subtitle>Building an AI product is no longer the hurdle. Getting people to use it well, and keep thinking, is.Dag talks with Arash Sadr, Applied AI Strategi...</itunes:subtitle>
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      <title>This is AI-Driven Growth</title>
      <pubDate>Tue, 20 Oct 2026 19:41:48 +0000</pubDate>
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        <![CDATA[<p>Welcome to AI Driven Growth, conversations from inside the AI transformation.</p>]]>
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      <itunes:subtitle>Welcome to AI Driven Growth, conversations from inside the AI transformation.</itunes:subtitle>
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