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    <title>The B2B Copywriting Podcast</title>
    <link>https://www.nordiccopy.com/the-b2b-copywriting-podcast/</link>
    <description>This show is all about making YOU a better B2B copywriter and marketer.2 episodes/week. Actionable advice, ideas, exercises and thoughts.Hosted by Mats Liljeström, the B2B copywriter.</description>
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      <![CDATA[This show is all about making YOU a better B2B copywriter and marketer.<br>2 episodes/week. Actionable advice, ideas, exercises and thoughts.<br>Hosted by Mats Liljeström, the B2B copywriter.]]>
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    <copyright>Mats Liljeström</copyright>
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    <pubDate>Sun, 03 Sep 2023 09:48:41 +0000</pubDate>
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    <itunes:author>Mats Liljeström</itunes:author>
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      <![CDATA[This show is all about making YOU a better B2B copywriter and marketer.<br>2 episodes/week. Actionable advice, ideas, exercises and thoughts.<br>Hosted by Mats Liljeström, the B2B copywriter.]]>
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    <itunes:subtitle>This show is all about making YOU a better B2B copywriter and marketer.2 episodes/week. Actionable advice, ideas, exercises and thoughts.Hosted by ...</itunes:subtitle>
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      <itunes:name>Mats Liljeström</itunes:name>
      <itunes:email>matslilj@gmail.com</itunes:email>
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    <item>
      <title>014 - (Unique) Mechanisms in Copywriting: What Are They And Why Should You Care?</title>
      <pubDate>Sun, 03 Sep 2023 09:48:41 +0000</pubDate>
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      <description>
        <![CDATA[<div>Email me at mats at nordiccopy com with your thoughts, questions and comments.<br>
Shownotes will be published at a later stage, stay tuned...<br>
If you liked the show, leave a review!&nbsp;</div>]]>
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      <itunes:subtitle>Copywriting tips for B2B marketers and copywriters</itunes:subtitle>
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      <title>013 - Easy &amp; Effective B2B Market Research Tips</title>
      <pubDate>Fri, 07 Jul 2023 09:09:20 +0000</pubDate>
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      <description>
        <![CDATA[<div>Email me at mats at nordiccopy com with your thoughts, questions and comments.<br>
Shownotes will be published at a later stage, stay tuned...<br>
If you liked the show, leave a review!&nbsp;</div>]]>
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      <itunes:duration>00:17:58</itunes:duration>
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      <itunes:subtitle>Market research tips for B2B marketers and copywriters</itunes:subtitle>
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      <title>012 - How To Optimize Landing Pages The Correct Way</title>
      <pubDate>Wed, 28 Jun 2023 07:17:09 +0000</pubDate>
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      <link>https://pod.space/theb2bcopywritingpodcast/012-how-to-optimize-landing-pages-the-correct-way</link>
      <itunes:image href="https://assets.pod.space/system/shows/images/b43/56f/d2-/large/Untitled-1.png"/>
      <description>
        <![CDATA[<div>Email me at mats at nordiccopy com with your thoughts, questions and comments.<br>
Shownotes will be published at a later stage, stay tuned...<br>
If you liked the show, leave a review!&nbsp;</div>]]>
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      <itunes:subtitle>Email me at mats at nordiccopy com with your thoughts, questions and comments.Shownotes will be published at a later stage, stay tuned...If you lik...</itunes:subtitle>
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      <title>011 - Market Sophistication</title>
      <pubDate>Sun, 05 Feb 2023 13:11:16 +0000</pubDate>
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      <link>https://pod.space/theb2bcopywritingpodcast/011-market-sophistication</link>
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      <description>
        <![CDATA[If you got some value out of it, <b>feel free to leave a loving review.</b><br>
Shownotes are at: <a target="_blank" rel="nofollow" href="https://nordiccopy.com/market-sophistication/" class="components-external-link editor-post-url__link"><span class="editor-post-url__link-prefix"><b>https://nordiccopy.com/</b></span><span class="editor-post-url__link-slug"><b>market-sophistication</b></span><span class="editor-post-url__link-suffix"><b>/</b></span></a><br>
And stay tuned for the next episode. I hear it's gonna be a great one.<br>
]]>
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      <itunes:subtitle>If you got some value out of it, feel free to leave a loving review.Shownotes are at: https://nordiccopy.com/market-sophistication/And stay tuned f...</itunes:subtitle>
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      <title>010 - The Simple But Stupidly Effective Framework For Understanding Customer Behavior</title>
      <pubDate>Sun, 08 Jan 2023 11:47:24 +0000</pubDate>
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      <link>https://pod.space/theb2bcopywritingpodcast/010-the-simple-but-stupidly-effective-framework-for-understing-customer-behavior</link>
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        <![CDATA[Discover the <i>"lethal but forgotten" </i>framework <i></i>that shapes you into a high-converting copywriter.<br>
***<br>
If you listened to this and got some value out of it, <b>feel free to leave a loving review.</b><br>
<b></b>Shownotes are at:<b> <a target="_blank" rel="nofollow" href="https://nordiccopy.com/the-b2b-copywriting-podcast/">https://nordiccopy.com/the-b2b-copywriting-podcast/</a></b><br>
And stay tuned for the next episode. I hear it's gonna be a great one.<br>
]]>
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      <itunes:duration>00:15:04</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:subtitle>Discover the &amp;quot;lethal but forgotten&amp;quot; framework that shapes you into a high-converting copywriter.***If you listened to this and got some value out o...</itunes:subtitle>
      <itunes:episodeType>full</itunes:episodeType>
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      <title>009 - Writing Bad Copy Is A Rite Of Passage</title>
      <pubDate>Tue, 08 Nov 2022 04:47:49 +0000</pubDate>
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      <link>https://pod.space/theb2bcopywritingpodcast/009-writing-bad-copy-is-a-rite-of-passage</link>
      <itunes:image href="https://assets.pod.space/system/shows/images/b43/56f/d2-/large/Untitled-1.png"/>
      <description>
        <![CDATA[Discover the <i>"lethal but forgotten" </i>mindset that shapes you into a high-converting copywriter.<br>
***<br>
If you listened to this and got some value out of it, <b>feel free to leave a loving review.</b><br>
<b></b>Shownotes are at:<b> <a target="_blank" rel="nofollow" href="https://nordiccopy.com/the-b2b-copywriting-podcast/">https://nordiccopy.com/the-b2b-copywriting-podcast/</a></b><br>
And stay&nbsp;tuned for the&nbsp;next&nbsp;episode.&nbsp;I hear it's&nbsp;gonna be a great one.]]>
      </description>
      <enclosure url="https://media.pod.space/theb2bcopywritingpodcast/9.mp3" length="9072846" type="audio/mpeg"/>
      <itunes:duration>00:09:27</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:subtitle>Discover the &amp;quot;lethal but forgotten&amp;quot; mindset that shapes you into a high-converting copywriter.***If you listened to this and got some value out of ...</itunes:subtitle>
      <itunes:episodeType>full</itunes:episodeType>
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    <item>
      <title>008 - The Rule Of One</title>
      <pubDate>Sat, 15 Oct 2022 07:53:37 +0000</pubDate>
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      <link>https://pod.space/theb2bcopywritingpodcast/008-the-rule-of-one</link>
      <itunes:image href="https://assets.pod.space/system/shows/images/b43/56f/d2-/large/Untitled-1.png"/>
      <description>
        <![CDATA[Discover the <i>"lethal but forgotten" </i>framework to creating converting marketing messaging.<br>
***<br>
If you listened to this and got some value out of it, <b>feel free to leave a loving review.<br>
</b>I hear it helps the 'ol algo.<br>
]]>
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      <itunes:duration>00:09:12</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:subtitle>Discover the &amp;quot;lethal but forgotten&amp;quot; framework to creating converting marketing messaging.***If you listened to this and got some value out of it, f...</itunes:subtitle>
      <itunes:episodeType>full</itunes:episodeType>
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      <title>007 - Converting SaaS Landing Pages: 5 Tips</title>
      <pubDate>Sun, 25 Sep 2022 07:46:59 +0000</pubDate>
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      <link>https://pod.space/theb2bcopywritingpodcast/007-converting-saas-landing-pages-5-tips</link>
      <itunes:image href="https://assets.pod.space/system/shows/images/b43/56f/d2-/large/Untitled-1.png"/>
      <description>
        <![CDATA[Discover 5 <i>"lethal but forgotten" </i>tips<i></i>&nbsp;to creating converting SaaS landing pages.<br>
***<br>
If you listened to this and got some value out of it,&nbsp;<b>feel free to leave a loving review.<br>
</b>I hear it helps the 'ol algo.<b></b>]]>
      </description>
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      <itunes:duration>00:24:10</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:subtitle>Discover 5 &amp;quot;lethal but forgotten&amp;quot; tips&amp;amp;nbsp;to creating converting SaaS landing pages.***If you listened to this and got some value out of it,&amp;amp;nbsp...</itunes:subtitle>
      <itunes:episodeType>full</itunes:episodeType>
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    <item>
      <title>006 - How To Sell With Emails (Hint: It's Not By Selling)</title>
      <pubDate>Sun, 11 Sep 2022 11:13:47 +0000</pubDate>
      <guid isPermaLink="false">9a04060a5682b85d5b0cc99ad3aeb8b9</guid>
      <link>https://pod.space/theb2bcopywritingpodcast/006-how-to-sell-with-emails-hint-it-s-not-by-selling</link>
      <itunes:image href="https://assets.pod.space/system/shows/images/b43/56f/d2-/large/Untitled-1.png"/>
      <description>
        <![CDATA[Listen to this to discover the <i>"downtrodden secret"</i> of how to sell with emails.<br>
***<br>
If you listened to this and got some value out of it, <b>feel free to leave a loving review.</b>]]>
      </description>
      <enclosure url="https://media.pod.space/theb2bcopywritingpodcast/006.mp3" length="17712064" type="audio/mpeg"/>
      <itunes:duration>00:18:26</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:subtitle>Listen to this to discover the &amp;quot;downtrodden secret&amp;quot; of how to sell with emails.***If you listened to this and got some value out of it, feel free t...</itunes:subtitle>
      <itunes:episodeType>full</itunes:episodeType>
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      <title>005 - 10 Quick-fire Copywriting Tips To Improve Your Writing</title>
      <pubDate>Sat, 03 Sep 2022 08:29:25 +0000</pubDate>
      <guid isPermaLink="false">3cfd8047cae8ca6c3ebfce02bb0058bf</guid>
      <link>https://pod.space/theb2bcopywritingpodcast/005-10-quick-fire-copywriting-tips-to-improve-your-writing</link>
      <itunes:image href="https://assets.pod.space/system/shows/images/b43/56f/d2-/large/Untitled-1.png"/>
      <description>
        <![CDATA[Discover the 10 tips I'd give to any beginner or intermediate B2B copywriter.<br>
***<br>
If you listened to this and got some value out of it, feel free to leave a loving review.]]>
      </description>
      <enclosure url="https://media.pod.space/theb2bcopywritingpodcast/005.mp3" length="27085217" type="audio/mpeg"/>
      <itunes:duration>00:28:12</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:subtitle>Discover the 10 tips I&amp;#39;d give to any beginner or intermediate B2B copywriter.***If you listened to this and got some value out of it, feel free to ...</itunes:subtitle>
      <itunes:episodeType>full</itunes:episodeType>
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      <title>004 - Email Marketing Tips To Improve Your Welcome Sequence</title>
      <pubDate>Sat, 23 Jul 2022 10:48:43 +0000</pubDate>
      <guid isPermaLink="false">c31eb9a66ba851699a8d070c33bc2616</guid>
      <link>https://pod.space/theb2bcopywritingpodcast/004-email-marketing-tips-to-improve-your-welcome-sequence</link>
      <itunes:image href="https://assets.pod.space/system/shows/images/b43/56f/d2-/large/Untitled-1.png"/>
      <description>
        <![CDATA[Listen to this to learn what a welcome sequence is, why you need to have one, and a bunch of tips to make it convert.<br>
***<br>
Show notes found at: nordiccopy.com/e004.<br>
If you listened to this and got some value out of it, feel free to leave a loving review.]]>
      </description>
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      <itunes:duration>00:23:42</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:subtitle>Listen to this to learn what a welcome sequence is, why you need to have one, and a bunch of tips to make it convert.***Show notes found at: nordic...</itunes:subtitle>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
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      <title>003 - Copywriting is NOT actually creative. Here's why.</title>
      <pubDate>Sat, 09 Jul 2022 12:04:48 +0000</pubDate>
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      <link>https://pod.space/theb2bcopywritingpodcast/003-copywriting-is-not-actually-creative-here-s-why</link>
      <itunes:image href="https://assets.pod.space/system/shows/images/b43/56f/d2-/large/Untitled-1.png"/>
      <description>
        <![CDATA[Shownotes: nordiccopy.com/e003]]>
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      <itunes:duration>00:11:02</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:subtitle>Everyone thinks that to be a copywriter you need to be a "creative wordsmith". You don't. But you do need to be this.</itunes:subtitle>
      <itunes:episodeType>full</itunes:episodeType>
    </item>
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      <title>002 - The 8-Letter Word That Makes Or Breaks Your Copy</title>
      <pubDate>Sun, 03 Jul 2022 13:47:20 +0000</pubDate>
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      <link>https://pod.space/theb2bcopywritingpodcast/002-the-8-letter-word-that-makes-or-breaks-your-copy</link>
      <itunes:image href="https://assets.pod.space/system/shows/images/b43/56f/d2-/large/Untitled-1.png"/>
      <description>
        <![CDATA[Show notes: nordiccopy.com/e002<br>
]]>
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      <itunes:duration>00:16:52</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:subtitle>No, it's not "FREE", "You", "Context", "Framework" or "Empathy"...</itunes:subtitle>
      <itunes:episodeType>full</itunes:episodeType>
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      <title>001 - The Best Copywriting Exercise Out There (That No One Talks About)</title>
      <pubDate>Sun, 03 Jul 2022 09:16:32 +0000</pubDate>
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      <link>https://pod.space/theb2bcopywritingpodcast/001-the-best-copywriting-exercise-out-there-that-no-one-talks-about</link>
      <itunes:image href="https://assets.pod.space/system/shows/images/b43/56f/d2-/large/Untitled-1.png"/>
      <description>
        <![CDATA[For shownotes go to: nordiccopy.com/e001]]>
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      <itunes:duration>00:12:30</itunes:duration>
      <itunes:explicit>false</itunes:explicit>
      <itunes:subtitle>There are hundreds of exercises and tips out there on copywriting - this one's the best.</itunes:subtitle>
      <itunes:episodeType>full</itunes:episodeType>
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