Treyd Secrets: Supply, Sales and Scaling

Treyd Secrets: Supply, Sales and Scaling https://www.treyd.io Want to know the secrets to succeeding as an inventory-based business? We get some of the most interesting profiles behind fast-growing brands to share their juiciest tips – and spill their #1 trade secrets.The podcast dives into what can be gnarly challenges for SMEs  – from inventory & cash flow management, sales, supply chain, product sourcing, to financing setup and more – looking to shed light on practical solutions and share helpful insights from those who’ve been there, done that.Host Peter Beckman, Swedish entrepreneur and CEO of Treyd, talks to business leaders, founders, and different retail & ecommerce experts to explore how they’ve navigated turbulent times, overcome obstacles or possibly stumbled on success.www.treyd.io  Want to know the secrets to succeeding as an inventory-based business? We get some of the most interesting profiles behind fast-growing brands to share their juiciest tips – and spill their #1 trade secrets.

The podcast dives into what can be gnarly challenges for SMEs – from inventory & cash flow management, sales, supply chain, product sourcing, to financing setup and more – looking to shed light on practical solutions and share helpful insights from those who’ve been there, done that.

Host Peter Beckman, Swedish entrepreneur and CEO of Treyd, talks to business leaders, founders, and different retail & ecommerce experts to explore how they’ve navigated turbulent times, overcome obstacles or possibly stumbled on success.

www.treyd.io

]]> en Treyd.io Podspace.com Tue, 17 Mar 2026 00:49:00 +0000 Tue, 17 Mar 2026 07:07:17 +0000 Treyd.io Want to know the secrets to succeeding as an inventory-based business? We get some of the most interesting profiles behind fast-growing brands to share their juiciest tips – and spill their #1 trade secrets.

www.treyd.io

]]> Want to know the secrets to succeeding as an inventory-based business? We get some of the most interesting profiles behind fast-growing brands to s... clean hello@victorganguly.com hello@victorganguly.com episodic https://assets.pod.space/system/shows/images/252/f76/af-/large/Treyd_Secrets_Cover_Art_%281%29.png Treyd Secrets: Supply, Sales and Scaling https://www.treyd.io 18. INDI Supplements: Scaling a sticky multi-channel brand Tue, 17 Mar 2026 00:49:00 +0000 d8574943c11e1f22ea87447f74dae8ae https://pod.space/treydsecretssupplysalesandscaling/indi-supplements-scaling-a-sticky-multi-channel-brand Growing a sticky multi-channel brand has a lot to do with the product, and with knowing when to say no.

In this episode, host Peter Beckman sits down with Helen Snook and Chris Read – co-founders, married couple, and 2/5s of the team behind INDI Supplements – to unpack how they've scaled the brand across DTC, Amazon and retail without losing focus or margin.

Get their take on why a tight product range beats a wide one, and why treating retail as a marketing channel has been one of their smartest moves. Plus, hear their number one trade secret.

Highlights:

00:03 – Intro: building a multi-channel brand with a team of five
01:04 – How INDI got started and the rogue pitch that made it happen
06:17 – Product development philosophy: fewer SKUs, better formulations
09:54 – How the snack bar came to life and why they piloted before they scaled
16:34 – The multi-channel setup: DTC, Amazon and retail explained
19:14 – Why retail is a marketing expense, not just a revenue stream
26:39 – Channel economics and how to think about the margin mix
31:01 – Pricing for access: why they lowered their RRP after finding scale savings
32:42 – Forecasting and cash flow when retail is about to take off
38:18 – Team setup: how five people run a multi-channel brand
42:32 – Quick-fire round: best acquisition channel, worst ops pain, one hire that changed everything
46:35 – Helen and Chris's number #1 trade secret

Produced by More Than Words

]]> 00:48:11 false Growing a sticky multi-channel brand has a lot to do with the product, and with knowing when to say no.In this episode, host Peter Beckman sits dow... full 17. Peachies: Forecasting, supply & bottom-up hyper-growth Wed, 10 Dec 2025 08:42:06 +0000 6dae39ad548fa583c4d8879cc4235182 https://pod.space/treydsecretssupplysalesandscaling/17-dave-morrissey-tech-growth-lessons-that-any-brand-can-steal In this episode of Treyd Secrets, we meet Rima Suppan and Morgan Mixon, who turned a “sad beige” essential into a fast-scaling subscription brand.
Peachies is the new-generation premium nappy brand redefining what’s possible in one of the most commoditised, unglamorous categories out there.
But behind the 10× hyper-growth is something deeper: discipline, design, data, and supply-chain sophistication.
This episode is packed with practical insights for anyone building a physical product brand.
We go from six-figure MOQs and manufacturing complexity to forecasting models, LTV/CAC mastery, human-centric service, “big pant energy,” and the art of staying focused while everything around you accelerates.
Tune in – and learn how Peachies built hyper-growth from the bottom up.
Highlights:

01:10 – What Peachies is and why they’re reinventing nappies
03:00 – The founder origin story and early insight from parents
05:40 – Why performance is the most important product feature
07:20 – 18 months of R&D: tearing apart every nappy on the market
09:20 – Making their first six-figure inventory bet as new founders
13:15 – Combining gut feeling and data to make decisions
17:30 – How recurring revenue transforms forecasting and cash flow
19:30 – Cracking sizing & forecasting: the “oracle” of operations
22:45 – Supply chain chaos: stockouts, missed ports, and staying calm
26:20 – Scaling the team: supply vs demand and bringing in a CFO
31:40 – The metric that rules everything: LTV/CAC mastery
36:20 – Connection at scale with AI
38:50 – Bold brand moments and making parents feel seen
49:30 – Their #1 Treyd Secrets

Produceras av More Than Words]]> 00:54:04 false In this episode of Treyd Secrets, we meet Rima Suppan and Morgan Mixon, who turned a “sad beige” essential into a fast-scaling subscription brand. ... full 16.⁠ ⁠Dave Morrissey: Growth lessons from tech (that any brand can steal) Tue, 07 Oct 2025 06:58:38 +0000 962f702d9b59cd4495556d5914125df6 https://pod.space/treydsecretssupplysalesandscaling/16-dave-invantar Growing like a tech company has some to do with the tech, and a lot to do with the culture. In this episode, host Peter Beckman and guest Dave Morrissey (ex TikTok, ex Meta – now author of Grow Like Tech), discuss mindset, culture and the why of brands.

Drawing from +15 years experience in tech and e-commerce/retail – ranging from startups to big tech – Dave found himself with a lot of knowledge on growth strategies from the tech world. Specifically, he saw what any scaling business could do to grow ”the tech way”. He ended up compiling it all together into the founders playbook ”Grow Like Tech”. Besides a published author, Dave’s also a keynote speaker and growth consultant for scaling brands.

Get Dave’s three most important personality pillars for success, and hear why serving the human to scale the business is the way to go. A hot topic in Treyd Secrets is how marketing and finance people can get on the same page, and this episode is not an exception. The discussion Dave’s referring to can be found here: https://open.spotify.com/episode/7jY8QmnaJJcYsEk8WtqR9y?si=3fiL9GfIQ72m6j2989PHQw

Highlights:
01:10 – Principles and mindsets from the tech world
03:40 – The three most important pillars of a growth mindset
13:10 – Being human-centric (Serve the human to scale the business)
13:40 – Having that why as a business and the three bricklayers story
17:00 – How to hire for success (and how Google does it)
21:00 – All companies start somewhere
24:00 – Differences between Facebook and the tech Swiss Army knife TikTok
29:00 – Why every brand should be an entertainment or content machine
32:20 – How marketers should talk to finance people
41:00 – The speed of media consumption today
43:10 – Dave Morrissey’s number one trade secret]]> 00:45:48 false Growing like a tech company has some to do with the tech, and a lot to do with the culture. In this episode, host Peter Beckman and guest Dave Morr... full 15. Thomas Gleeson: From ROAS land to real profitability with Storehero co-founder Mon, 15 Sep 2025 23:37:00 +0000 6a233faabc4fb070148cce68a24f19f4 https://pod.space/treydsecretssupplysalesandscaling/15-thomas-gleeson-from-roas-land-to-real-profitability-with-storehero-co-founder What is really a good contribution margin? And how should e-com businesses improve their forecasting this quarter? What are the four most important metrics to track for e-com businesses? All of this and more in this episode, where Peter Beckman sits down with Thomas Gleeson, co-founder of Storehero.

Thomas shares his unique journey from running Facebook ads for his mom’s webshop in rural Ireland, to building profit dashboard StoreHero. Before even having a word for it, he was tracking contribution margin. And when he later founded Storehero, he wanted to help brands cut through vanity metrics like ROAS and focus on true profitability.

Together, they deep dive into the importance of contribution margin (and why to move on from ROAS land), why media buyers are really your biggest investors, and how marketers can win by thinking more like finance people.

Tune in to this episode of Treyd Secrets to get practical benchmarks, and the founders’ framework that sets your e-com business up for success.

Highlights:
01:30 – From family webshop to StoreHero: Thomas’s origin story
03:40 – Why contribution margin beats ROAS as your North Star
07:08 – The “hidden investor” in your P&L: ad buyers and agencies
10:40 – Benchmark for a healthy contribution margin
13:50 – Why the best marketers today think like finance people
15:20 – Why contribution margin impacts every part of operations, from supply to cash flow
22:10 – Using forecasting backwards: setting profit goals before ad budgets
43:10 – How to plan for the make it or break it quarter
47:40 – The four key metrics to include in the founders dashboard
48:50 – The most common decision that e-com brands should rethink in September
49:20 – How to improve your forecasting this quarter
50:05 – Thomas Gleeson’s number one trade secret

Produced by More Than Words

]]> 00:52:06 false What is really a good contribution margin? And how should e-com businesses improve their forecasting this quarter? What are the four most important... full 14. From zero to national retail: How Mino Market scaled at lightning speed Fri, 21 Feb 2025 04:18:00 +0000 5c8087ae7103dd292ad04a6908f0a48f https://pod.space/treydsecretssupplysalesandscaling/14-from-zero-to-national-retail-how-mino-market-scaled-at-lightning-speed Scaling a food brand in FMCG is notoriously tough—breaking into major grocery chains from day one? Nearly impossible. But that’s exactly what Daniel Warence, CEO of Mino Market, did.

In this episode of Treyd Secrets, Daniel shares how Mino bypassed the traditional slow-burn retail journey and went straight to national distribution. He breaks down the high-stakes strategy behind securing retail partnerships, the supply chain chaos of scaling fast, and why getting listed is just the beginning.

How Mino landed on Sweden’s biggest grocery shelves in under a year
Why do store managers, not retailers, control your shelf space
The hidden psychology of in-store sales and how social media influences shopping behavior

This episode is a must-listen for anyone in retail, FMCG, or brand-building, packed with raw insights on what it really takes to scale a high-growth consumer brand.

]]> 00:39:32 false Scaling a food brand in FMCG is notoriously tough—breaking into major grocery chains from day one? Nearly impossible. But that’s exactly what Danie... full 13. Antler: Scaling beyond borders and building market leaders Thu, 06 Feb 2025 08:18:54 +0000 f950a326649e19dc9c2ffa6d3696a4e5 https://pod.space/treydsecretssupplysalesandscaling/13-antler-scaling-beyond-borders-and-building-market-leaders Expanding globally is one of the biggest challenges—and opportunities—for ambitious founders. In this episode of Treyd Secrets, CEO & Co-founder of Treyd, Peter Beckman sits down with Magnus Grimeland, CEO and Founder of Antler, a global early-stage VC that has backed 1,300+ startups worldwide. Magnus, who previously co-founded Zalora, Southeast Asia’s leading fashion eCommerce platform, shares his journey from Norwegian Navy special forces to Harvard, McKinsey, and building companies that scale across continents.

Listen in as Magnus breaks down the mindset, resilience, and strategic moves needed to take a business beyond borders. From navigating payment infrastructure in emerging markets to hiring the right teams and outpacing competition, he shares real lessons from building companies in Europe, Asia, and beyond.

Whether you’re thinking about scaling internationally or just want to hear firsthand insights from a global VC leader, this episode is packed with actionable takeaways to help you grow.

Tune in now to hear Magnus’ #1 trade secret for building businesses that last.]]> 00:39:30 false Expanding globally is one of the biggest challenges—and opportunities—for ambitious founders. In this episode of Treyd Secrets, CEO &amp; Co-founde... full 12. eEquity: How to Build an Investable Retail Brand Thu, 26 Dec 2024 00:51:00 +0000 ae0366e05b2744093d9d17a4f3f5af7a https://pod.space/treydsecretssupplysalesandscaling/12-e-equity-how-to-build-an-investable-retail-brand For businesses, being “investment-ready” can unlock the next stage of growth. In this episode of Treyd Secrets, we talk to Aida Jammal, a top product brand investor at eEquity, known for backing successful brands like iDeal of Sweden, NA-KD, and CHIMI. Aida shares key insights on what it takes to build and grow a business that attracts investors in today’s evolving retail landscape.

Listen in on the essential metrics investors look for—like gross margins, inventory turnover, and marketing efficiency—and get actionable advice for preparing your business for fundraising. Whether you’re thinking about raising capital or fine-tuning your strategy, this episode offers practical takeaways to help you succeed.

Produced by More Than Words

]]> 00:52:51 false For businesses, being “investment-ready” can unlock the next stage of growth. In this episode of Treyd Secrets, we talk to Aida Jammal, a top produ... full 11. Madden Analytics: The art of inventory planning and its role in success Tue, 27 Aug 2024 11:54:26 +0000 c3d142f29816e414c70d58ee13437676 https://pod.space/treydsecretssupplysalesandscaling/11-madden-analytics-the-art-of-inventory-planning-and-its-role-in-success Effective inventory management can make or break a business”, says Axel Bukowski, CEO of co-founder of Madden Analytics. So let’s explore the intricate world of inventory planning in this episode of Treyd Secrets, packed with actionable insights. Discover how Madden Analytics is helping brands like Djerf Avenue, Chimi, and Asket make smarter, data-driven inventory decisions that drive growth and profitability. Axel shares learnings from his journey through the fashion and consumer goods industries, discusses the critical KPIs every business should track, and explains how proper inventory management can be the difference between success and failure.

Timestamps

00:27 - Why inventory planning matters
04:08 - Axel’s journey: BCG to Madden Analytics
07:08 - Eyewear lead time challenges
12:11 - The impact on cash flow
18:47 - In case of poor inventory turnover
27:52 - Must-know inventory KPIs
34:04 - DTC & wholesale, two different playbooks
41:15 - Man vs machine in forecasting
44:12 - Axel’s top Treyd secret

]]> 00:47:08 false Effective inventory management can make or break a business”, says Axel Bukowski, CEO of co-founder of Madden Analytics. So let’s explore the intri... full 10. CHIMI: Dopamine culture and brand magic Fri, 09 Aug 2024 10:40:12 +0000 9acc1278eecf0cde4e65ae199c523f81 https://pod.space/treydsecretssupplysalesandscaling/10-chimi-dopamine-culture-and-brand-magic Join us on this episode of Teyd Secrets as we delve into the art of modern fashion brand building with Sebastian Brännen, Brand Creative Director at Chimi. Discover how Sebastian transformed Chimi from a sunglasses startup to a multifaceted fashion brand. Learn about the principles of "dopamine culture," the importance of unexpectedness in brand strategy, and the secrets behind their successful collaborations. Whether you're a branding enthusiast or a retail professional, this episode is packed with invaluable insights you won't want to miss.

Timestamps:

00:26 Defining a brand: Easy to understand but hard to ignore
04:37 The appeal of Chimi and its unique brand energy
10:04 Founding principles: Influence of Chimi's core collection today
12:00 The impact of the pop culture-fashion connection on Chimi
17:29 Timelessness vs. trends
19:00 Feeding off local cultural movers
27:14 The evolving purpose of retail spaces in fashion branding
31:50 Dopamine culture and its impact on Chimi's strategy
45:49 Future of Chimi: Innovations and goals for the brand
50:01 Sebastian's number one trade secret for successful branding

]]> 00:52:50 false Join us on this episode of Teyd Secrets as we delve into the art of modern fashion brand building with Sebastian Brännen, Brand Creative Director a... full 9. Sproud: Scaling a sustainable food brand among industry titans Thu, 30 May 2024 08:15:19 +0000 5d3e2276153409a26472a8ca9e978e76 https://pod.space/treydsecretssupplysalesandscaling/8-sproud-scaling-a-sustainable-food-brand-among-industry-titans The plant-based food industry is booming, and we caught up with Sara Berger, CEO of Sproud, “the alternative to the alternative” in dairy alternatives. Discover Sproud's relentless commitment to taste, health, and sustainability while navigating the challenges of scaling a new brand in a fiercely competitive market. Sara explains the ins and outs of the food industry, from distribution to branding, and how young consumers are driving innovation in the space.

Timestamps:

00:55 Sara’s background and the Sproud story
03:30 2022 wins and Sproud’s European playbook
04:25 +30 country expansion and operation
07:30 Scaling a food brand in a world of giants
15:00 Young consumers and next gen plant-based
19:30 Planetary boundaries and food innovation
22:40 From Big Corp to mission-driven scaleup
25:25 The customer feedback-loop challenge for wholesale
29:45 Why the Pea protein is the hero of the product
31:00 Sparking brand emotion
33:50 Achieving profitability in the food space
38:08 Sara’s number one trade secret: Keep it simple

]]> 00:39:17 false The plant-based food industry is booming, and we caught up with Sara Berger, CEO of Sproud, “the alternative to the alternative” in dairy alternati... full 8. Mantle: Tech-driven skincare phenomenon Thu, 16 May 2024 09:17:59 +0000 c843d520bf7fa2447ed0272464961394 https://pod.space/treydsecretssupplysalesandscaling/8-mantle-tech-driven-skincare-phenomenon Mantle has achieved cult status in the skincare industry, but like every success story, the journey to getting there was filled with challenges, grit, and a keen ear for customer feedback. We sat down with Josefin Landgård, CEO and co-founder of Mantle, to hear about her entrepreneurial journey, which also includes co-founding the healthcare unicorn Kry. The episode dives into the success of Mantle, from tech-inspired product development, to building a love brand to securing VC funding in trying times.

Timestamps:

01:15 Josefin’s entrepreneurial journey
04:45 Disrupting healthcare at unicorn Kry
06:40 The Mantle story and mission
09:20 The pandemic inception of Mantle
16:05 Sprint to skin: tech-inspired skincare development
21:00 Building loyalty and a love brand
23:40 Sourcing the right ingredients
26:40 Finding the right suppliers
27:39 The diverse Mantle channel mix
30:00 Nailing VC funding against all odds
34:30 The future of Mantle
35:20 Josefin’s number one trade secret

]]> 00:36:25 false Mantle has achieved cult status in the skincare industry, but like every success story, the journey to getting there was filled with challenges, gr... full 7. Stuart Worgan: A masterclass in e-commerce finance Mon, 08 Apr 2024 23:16:00 +0000 49b34e29a49df265c750601f4647df6d https://pod.space/treydsecretssupplysalesandscaling/7-stuart-worgan-a-masterclass-in-e-commerce-finance The episode features Stuart Worgan, fractional CFO and co-founder of eClarity. Peter and Stuart discuss the intricacies of financial management in e-commerce. Stuart shares some juicy benchmarks for the most important financial KPI:s for e-commerce and explains the importance of deeply understanding unit economics and setting up a robust financial framework. From the significance of product market fit and founder qualities to the complex dynamics of channel mix, inventory management, and customer acquisition costs, Stuart emphasizes the necessity of financial clarity and foresight. The conversation highlights strategies for negotiating with suppliers, optimizing cash flow, and the potential benefits and challenges of going multi-channel.

00:10 Meet Stuart Worgen: The financial Godfather of e-commerce
02:47 Building a world-class finance team for e-commerce
04:47 Decoding the financial success formula for e-commerce brands
06:13 The art of product market fit and customer experience
07:57 Diving deep into e-commerce unit economics
12:27 Strategies for optimizing e-commerce margins
19:46 The importance of understanding your marketing metrics
26:47 Exploring the marketing mix and customer retention
27:54 The shift to multi-channel strategies
32:01 Navigating the complexities of multi-channel sales
38:08 Understanding the financials: Balance sheets and more
42:40 Optimizing supply chain and production
46:43 Achieving financial clarity in e-commerce
50:42 Stuart’s number one trade secret

]]> 00:53:59 false The episode features Stuart Worgan, fractional CFO and co-founder of eClarity. Peter and Stuart discuss the intricacies of financial management in ... full 6. Alicia Shaffer: From debt to Etsy stardom to D2C success Tue, 05 Mar 2024 13:04:22 +0000 045e60aadd835c395959ecb49353b698 https://pod.space/treydsecretssupplysalesandscaling/episode-6-alicia-shaffer-from-debt-to-etsy-stardom In this episode of Treyd Secrets, host Peter Beckman interviews Alicia Shaffer, the self-taught e-commerce expert, and founder of Three Bird Nest, a bohemian-style apparel brand. Alicia shares her journey to success from losing everything and almost being a million dollars in debt to becoming one of the top-selling brands on Etsy.

Alicia attributes her achievement to her relentless hard work and the incessant desire to continually learn more about e-commerce, from algorithms and SEO. Adapting to her customers' preferences and tailoring the brand to reflect their desires has been key success factors. Alicia underscores the importance of creating and applying systems to every aspect of a business to track growth effectively and diagnose issues promptly. She emphasized the need for strategic product pricing and understanding the true cost of offering a product or service.

01:13 Alicia Shaffer’s journey to founding Three Bird Nest
02:58 The birth of Three Bird Nest and its initial success
04:19 The Importance of an exit strategy
08:27 The growth of Three Bird Nest and overcoming challenges
16:45 The power of A/B Testing and listening to your customers
20:43 The reality of success and the importance of hard work
26:18 The transition from Etsy to independent retail
28:02 The art of risk management and trust building
28:38 The power of relationships in business
31:38 The importance of asking for help
32:21 Understanding unit economics and pricing
33:06 The journey from debt to orofit
43:17 Transitioning from Etsy to D2C
45:29 The future of Three Bird Nest

Got questions? Please contact secrets@treyd.io or visit www.treyd.io

]]> 00:54:13 false In this episode of Treyd Secrets, host Peter Beckman interviews Alicia Shaffer, the self-taught e-commerce expert, and founder of Three Bird Nest, ... full 5. Boxbollen: Hypergrowth, extreme season peaks and influencer mastery Mon, 12 Feb 2024 00:08:00 +0000 6a4fd333dc98df6100f1024d5b657ba7 https://pod.space/treydsecretssupplysalesandscaling/boxbollen-hypergrowth-extreme-season-peaks-and-influencer-mastery In this episode, Peter Beckman sits down with Jacob and Victor Eriksson, brothers and co-founders of the viral TikTok sensation and growth phenomenon, Boxbollen. The innovative duo share their incredible journey from 0 to 30 million USD revenue in 5 years. The episode covers the full journey from the conception of their unique head tethered boxing ball game, to achieving global stardom and venturing into the US market in 2022 and doubling sales in 2023. Dive into the discussion to uncover the secrets behind their skyrocketing sales, the supply chain behind extreme Christmas sales peas and building a successful influencer marketing strategy with top tier profiles.

Jacob and Victor also share their future vision, underpinned by their overarching mission to bring joy and movement to people's lives. Packed with valuable insights, this episode is a must-listen for anyone keen on entrepreneurship, marketing, and scaling startups.

Timestamps:

01:39 Starting out and developing the core product
03:30 The DTC and influencer strategy
07:00 How Christmas became the Boxbollen specialty
09:13 Signing John Terry, their first big influencer name
12:33 Going big in the US
14:40 The liquidity issue of for a Christmas centric sales cycle
15:39 The 2023 US launch thriller
19:08 Securing and launching an influencer collaboration
23:00 Supply chain challenges and being local
25:40 Growing production from 3,000 to 1,4 million units
29:40 Channel strategy, DTC vs retail and local variations
33:00 The future, the mission and the community sport
40:00 The next product launch
41:40 2024 goal: 2 x selling 3 million balls
45:23 Beverly Hills hustle
48:34 Hyper growth and hyper focus
50:50 Balancing business obsession and personal health
53:53 Jacob and Victor’s number one trade secrets

]]> 00:57:24 false In this episode, Peter Beckman sits down with Jacob and Victor Eriksson, brothers and co-founders of the viral TikTok sensation and growth phenomen... full 4. Chloë Thomas: The stock management and marketing interplay and the shift to wholesale Thu, 25 Jan 2024 01:59:00 +0000 9a9c7984891a304ca95eb2ac28b37fad https://pod.space/treydsecretssupplysalesandscaling/chloe-thomas-the-stock-management-and-marketing-interplay-and-the-shift-to-wholesale This Treyd Secrets features an insightful conversation with e-commerce and marketing veteran and thought leader Chloë Thomas. The discussion covers the power of ensuring well connected marketing and inventory strategies. Chloe also dives into tackling overstock issues, highlighting the significance of strategic discounting to maintain business profitability and sustainability. The second half of the episode is focused around the increasing trend of e-commerce brands venturing into wholesale and the challenges around wholesale as a sales channel.

Time stamps:

00:50 Chloë Thomas's Journey in e-commerce
03:46 Fundamental marketing principles and the evolution of e-commerce and marketing
05:53 The importance of stock management in E-commerce
07:48 The interplay of marketing and inventory management
13:42 The challenge of overstock and its impact on marketing
17:45 Strategies for balancing brand promotion and overstock clearance
24:47 The importance of seasonal stock management
25:39 Understanding the cash flow in business
26:16 Shifting from abundance to scarcity mindset
27:12 Leveraging marketing strategies for stock management
29:42 The shift to wholesale and its implications
32:09 The role of wholesale in E-commerce
37:27 The future of E-commerce and wholesale
40:34 The challenges and strategies in managing wholesale
40:58 The evolution of e-commerce businesses
43:52 Chloë’s number one Trade Secrets

Got questions? Please contact secrets@treyd.io or visit www.treyd.io

]]> 00:47:27 false This Treyd Secrets features an insightful conversation with e-commerce and marketing veteran and thought leader Chloë Thomas. The discussion covers... full 3. BLK DNM: Cracking the luxury retail code and how fashion and blockchain fit together Thu, 11 Jan 2024 10:22:02 +0000 3fbe26e53d83886e8b28198250164ccf https://pod.space/treydsecretssupplysalesandscaling/3-cracking-the-luxury-retail-code-and-how-fashion-and-blockchain-fit-together In this Treyd Secrets episode, host Peter Beckman is joined by André Wendt, Global Sales Director for Swedish-American fashion house and celebrity brand BLK DNM (yes, Kim and Kanye wore BLK DNM leather jackets at their wedding). Discover BLK DNM's commitment to ethical consumer behavior through blockchain technology and the impact on supply chain and supplier relationships. The conversation covers sales, marketing, wholesale strategy, challenges in inventory-based retail, and BLK DNM's approaches to customer retention and international expansion. Wendt explains what the high end department stores demand from brands and emphasizes the importance of personal relationships.

Time Stamps:

00:40 The story of BLK DNM
05:32 The History and relaunch of BLK DNM
07:25 BLK DNM’s Blockchain Technology
09:12 The impact of sustainability on brand strategy
11:59 Challenges in supply chain and fashion wholesale
18:37 The role of personal relations in retail partnerships
20:35 Requirements from the largets department stores
24:57 The future of BLK DNM: Retail strategy and expansion
31:56 The Intersection of fashion and technology in BLK DNM
36:48 André's #1 Treyd Secret: Create a positive future vision

]]> 00:39:30 false In this Treyd Secrets episode, host Peter Beckman is joined by André Wendt, Global Sales Director for Swedish-American fashion house and celebrity ... full 2. The Stroodles story: From eco-friendly branding mastery to crowdfunding success Thu, 28 Dec 2023 16:33:20 +0000 35c76e4fc4034699f8817ca53d35308a https://pod.space/treydsecretssupplysalesandscaling/2-the-stroodles-story-from-eco-friendly-branding-mastery-to-crowdfunding-success In this episode, Peter is joined by Maxim Gellman, the founder, CEO and Chief Stroodler of the London based Eco Tableware company Stroodles. Since gaining global attention in 2019 for its pasta based straws, challenging the notoriously unsustainable drinking straws category, Stroodles product range has grown to include edible cutlery, crockery, and even toys. Stroodles can be found in the UK's most prestigious department stores and sells direct to consumers. The company’s mission is to change sustainability communication and inspire how easy and fun sustainability can be. Maxim also shares the company's financing journey that led to discovering stock finance.

Episode Highlights:

Revolutionizing Eco Tableware: Maxim shares the evolution of Stroodles, from gaining global attention with pasta-based straws to expanding into edible cutlery, crockery, and toys.
Navigating Sustainability: Insights into the challenges and triumphs of sustainability in the retail food industry.
Product Sourcing and Development: A deep dive into the intricacies of sourcing sustainable materials and developing eco-friendly products.
Multi-Channel Marketing Strategies: Maxim shares Stroodles' unique approaches to multi-channel marketing and building a brand with a specific customer base.
Obtaining Finance for Inventory: Understanding the financial aspect of managing inventory-based retail businesses and securing financing for stock and inventory.

Time stamps:

00:23 Maxim Gellman's sustainability vision
05:11 The Stroodles concept and product portfolio
07:47 Product sourcing and development at Stroodles
11:45 Challenges in running an inventory-based business
11:56 Stroodles’ multi-channel sales and marketing strategy
15:53 Sustainability as a brand differentiator
24:25 Financing Growth and the role of crowdfunding of the Business
32:24 Maxim’s #1 Treyd Secret: The Power of Serendipity

]]> 00:34:24 false In this episode, Peter is joined by Maxim Gellman, the founder, CEO and Chief Stroodler of the London based Eco Tableware company Stroodles. Since ... full 1. Turning inventory into profit with Ciara Stockeland Wed, 13 Dec 2023 16:27:07 +0000 9a84c9f0568673858043c1dacba2d6e6 https://pod.space/treydsecretssupplysalesandscaling/1-turning-inventory-into-profit-with-ciara-stockeland In this episode, Peter Beckman, CEO and Co-founder of Treyd sat down with business coach, profit strategist and ‘Inventory Genius’ Ciara Stockeland. They discuss the challenges and complexities that inventory-based SMEs face, particularly in managing their finances.

The importance of focusing on profitability rather than chasing sales
Understanding your financials
How to develop an inventory plan
Managing growth and debt effectively
Turn and burn: Why you need to let go of Dead stock
The considerations for hiring in a growing business.

01:17 Ciara's Journey to Becoming an Inventory Genius
03:47 The connection between inventory and profit
05:08 Understanding financials and profitability
06:57 The impact of improving the gross margin
12:04 Understanding conversion rates in brick and mortar stores
17:17 The procurement budget and process and the relation to your sales goal
20:06 Understanding the role of debt in business
23:00 The Importance of focusing on profitable business segments
27:20 Ciara’s top tool recommendations
28:34 Dealing with dead stock in business
31:51 Ciara’s top learning: Chase profit, not sales
35:33 Ciara’s #1 Treyd Secret: The Role of Empathy in Business Success

Got questions? Please contact support@treyd.io or visit www.treyd.io

]]> 00:37:48 false In this episode, Peter Beckman, CEO and Co-founder of Treyd sat down with business coach, profit strategist and ‘Inventory Genius’ Ciara Stockeland... full